Spanish companies are increasingly investing in social networks and the cloud
According to the latest studies, Spanish companies are increasingly investing in new computer technologies, but there is still a long way to go and There are significant barriers to cloud and social media adoption.
As of November 2014, there were a total of 1,4 million companies in Spain, of which 91% belong to the SOHO segment (small and micro-enterprises) plus 3 million self-employed workers. Taking into account that internet penetration in this last segment is 64%, this places us before a potential market of 2,76 million small businesses and self-employed workers with Internet access. Within this market, The use of new technologies such as cloud computing and social networks is less widespread than among individual users..
Implementing cloud at the enterprise level
According to the INE study “Use of new technologies and electronic commerce in companies”, 15% of companies with more than 10 employees already use cloud servicesThe most frequently used service is cloud storage (69% of companies surveyed), followed by email (61,4%) and database servers (54,7%).
A stunning 99% of companies using cloud services were satisfied with them. As for its benefits, 70% highlighted the time saving and 63% the cost reduction, while almost half (49%) said that the cloud had been a increase in productivity.
Despite these promising data, the use of cloud tools remains clearly in the minority due to the existence of entry barriers. Among them, the most notable are ignorance (46% of cases) and the lack of perception of need (45,9%). In any case, we are faced with a rapidly expanding market sector: cloud accounting and IT applications, completely focused on business use, already represented a market of 2012 million euros in revenue in 12,45.
It is worth noting that in our country, cloud computing is less widely used at a business level than among private users, since according to the Eurostat study “Internet and cloud services – statistics on the use by individuals”, 24% of users used cloud computing services. Among its advantages were the ease of sharing files and information from different devices and places, protection against data loss and the possibility of using more storage space.
You can learn more about the implementation of the cloud in Spanish companies in each sector and the benefits it has brought them with this PDF guide:
https://mkt.apser.es/contenido-no-activo
Social Media Business Development
According to the study “Business development of social networks” (prepared by Red.es in collaboration with Fundación Telefónica), onlyn 43% of Spanish companies with less than 10 employees have a managed and active presence on social networks, although 89% of its managers claim to be familiar with this tool.
As with individual users, Facebook is the network most used by companies, with 35% of them using it. Twitter (17%), LinkedIn (14%), Google+ (9%) and YouTube (8%) follow. 57% of companies that use social networks are present on more than one at a time; in general, minority networks are used as a complement to, rather than a substitute for, the majority networks.
Companies that actively use social media see this tool as a another form of advertising, in addition to giving a appearance of modernity to the companyTheir objectives include providing information about the business (76%), making themselves known to potential customers (73%) and offering their products and services (72%).
As for the obstacles to being active on social networks, companies highlighted above all the lack of economic benefits and the lack of time. Once again, we see that the reality of companies is behind that of individual users, since according to the study “Social Media 2015” by the Online Business School, 88% of Spanish Internet users have a Facebook account and 73% use social networks actively.
https://mkt.apser.es/contenido-no-activo
